4Cs goes ballistic over Bridgewater U

Cape Cod college competition boils over the same week it starts ~ Facebook post taken down Friday morning, see original here
Screenshot of the 4Cs' Facebook page yesterday before it was taken down and rewrittened. See it larger below.

Cape Cod Community College rants over Bridgewater University

4Cs' promotional efforts pale when compared to BSU’s

Thursday afternoon a post appeared on Cape Cod Community College’s Facebook page which seems to be an official posting by 4Cs. The post reads…

Cape Cod Community College
5 hours ago

We hearing from students that they're putting off their CCCC Fall enrollment, choosing to work now, and in January move to a nearby four-year school when it opens its doors in Yarmouth. We're looking forward to their arrival, too. However, their course selection will be extremely limited, and their costs aren't likely to match ours. CCCC's courses transfer far and wide, and the value remains unmatched. Don't let the hype entice you to make a decision that costs you both time, and money. (Scroll down to see a larger screenshot of this Facebook page.)

“Mean Girl Rant”?

In recent weeks Bridgewater State University launched an extensive media campaign (see flyer mailed to Cape residents this week on the right) to promote their new satellite campus in South Yarmouth. As we said in a story earlier this week, the programs BSU is bringing to the former MacArthur Elementary School are the first real competition that the community college has experienced in its more than 50 year history. 4C’s own promotional efforts pale when compared to BSU’s advertising budget and clear marketing prowess. Indeed, a Cape Cod Today poll conducted this week showed only 16% of respondents listed 4C’s as their college of choice.

Many who reported the post to Cape Cod Today Thursday afternoon and evening expressed dismay at the way the college is handling its first competitive situation. One reader said, “I’ve been rooting for 4C’s but it’s hard to support them if this kind of ‘mean girl’ FB rant is the best response they can summon.”

Post Taken Down Friday Morning

We emailed Cape Cod Community College president Dr. John Cox to inquire about this post. About 30 minutes after we emailed President Cox, at 8:45 a.m., the original version of the post (see it on the right and below) was removed from their Facebook page and replaced by the following words:

For students considering putting off CCCC Fall enrollment to work now and wait for Bridgewater State's opening in Yarmouth in January. As we look forward to this, remember that BSU will offer the junior and senior level courses to enable you to complete your bachelor degree. You'll need to be working on the Associate degree to transfer to BSU. With lower cost and transferability value, the time to enroll at Cape Cod is now.

Dr. Cox also provided the following statement to Cape Cod Today: “There needs to be added clarity of what the BSU program will be. As we await BSU's program decisions, we do want students to understand that BSU's undergraduate focus will be on upper division coursework leading to the degrees offered in Yarmouth. We are working on co-branded degree opportunities and I expect an announcement on that next week

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