The Power of Combining Online and Offline Marketing Strategies

Combine both strategies to maximize profit...
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You might be the owner of an online boutique or a digital content creator. This doesn't mean that you can forgo the power of offline marketing strategies. Thanks the convenience and ease of the internet, so many people are embracing digital positions. As a result, they're working from home and getting comfortable. They're not actively taking steps to introduce their brands to offline markets. If you're in the position, know that you're pigeon-holing yourself tremendously. If you want to be effective and profitable in business, it's imperative to combine a mixture of online and offline strategies in a few ways.

Public Appearances

Public appearances can range in nature. An example of a public appearance for a digital content creator might entail showing up to a major conference to run a booth. If you're an online boutique owner, a public appearance might entail hosting a pop-up booth at a brick-and-mortar store within the city for a few hours or for a full weekend. When you meet people offline, it's very important to put your best foot forward. After all, you are representing your brand.

How This Matters Offline:
Public appearances can really matter because when you're offline, you'll be able to interact with people within a different dynamic. It's one thing to connect through email. It's a completely different experience when you're able to talk to a person, exchange thoughts and be in the moment together. When you're able to physically connect with your people, it can make you come across as more relatable and authentic.

How This Matters Online:
This matters from an online perspective because when you're able to connect with new people and they're impressed, they'll naturally take pictures and share their interactions on platforms like Facebook and Instagram. As you get introduced to a whole new scope of people, your online following will grow. So many people love the word-of-mouth marketing efforts because it's based on an underlying level of trust. When someone showcases their interactions with you because you've offered value, they're vouching for your credibility within the online marketplace.

Flyers, Brochures & Business Cards

Flyers, brochures and business cards might seem very outdated. Truthfully, they're still effective resources to use when you want to deliver information in a quick fashion. Never underestimate the value of these types of methods.

How This Matters Offline:
Whether you're on your way out of a church service or on the train headed to work, you can pass a flyer to a person who seems like they'd be interested in your business. If you're in the middle of conversation with someone regarding the details of your business, it's really hard to remember websites. Plus, it can be pretty inconvenient to pull out your cell phone to try and type the numbers in. Instead, hand them a business card. All the information is right there. They can easily take a picture of the business card to store the information for later use. They can also pass along business cards to other people. When you've made your business card eye-catching, informative and succinct, it's a lot easier to promote while you're on the run.

How This Matters Online:
Business cards, brochures and flyers will easily redirect a potential customer to a home base (your website). In many cases, people don't want to comb through all the details on a flyer or a brochure. However, if they see a website listed, they'll tend to look it up. This is why it's important to secure a great, memorable domain name. Once you have a domain and site, set up facets like hosting and a magento enterprise alternative.

Ads

Radio advertisements, billboards and television commercials are classic examples of offline ads. They were relevant in the previous decades. They're still relevant today. There are a few reasons why ads still matter from the offline and online perspectives.

How This Matters Offline:
Though streaming platforms are constantly popping up with new programming and innovative offers, millions still watch cable television. If you create a great ad, people will still see it. This is true even if your ad is featured on public television. Look at all of the major cities. Traffic is one of the biggest issues that probably won't go away. With so many people spending hours in traffic, they need entertainment to listen to. Millions still tune into the radio every day. If you purchase the right spot, your ad placement can catapult your business into a new level of success. The same is true for billboards. If you find the hottest location for your billboard, the sky is truly the limit. It's just your job to make sure the ad is eye-catching, memorable and clear.

How This Matters Online:
You can use the same billboards and television commercials online. You can use radio advertisements to pitch podcasters with large audiences. You can always pivot to reuse those same ads in different ways. As you intentionally repurpose the advertising dollars and concepts, you'll be able to reach a lot more people. Ultimately, that's the goal of marketing.

 


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