Many small businesses understandably put a lot of time, money, and effort into digital marketing these days, but that doesn’t mean offline methods should be completely forgotten. Sure, you can reach customers on their smartphones and computers via Facebook ads, SEO, or even email campaigns, but does that mean old school methods should be kicked to the curb? Just like word of mouth marketing, there is still reason to consider some useful offline marketing techniques for Cape Cod businesses.
If you’re a brand new business or one that is promoting a special deal, it can’t hurt to inform local media outlets. They get content and you get exposure, so it’s a win-win. Provide as many details as possible on what exactly your business is about and what you’re trying to promote. Be prepared to give an interview and a picture to accompany the piece. TV or radio is also possible, but it would have to be something very special to land a spot on either of those. Another great idea is to take out an ad in a local newspaper or student magazine, for example, as these are still read more widely than you’d think.
Find the busiest area close to your business and proceed to hand out flyers or coupons. Add an incentive like ‘15% off your first purchase with this flyer’ or ‘Buy one, get one free’ to draw people to your establishment. This works especially well for something like a coffee shop or cake shop. Perhaps not everyone who gets the flyer will be interested, but it’s still helping to get your name out there. Hire a team if you and your employees don’t have the time or inclination to do something like this, as there are people who are really great at drumming up business from the street. Just make sure you have a Google Maps listing so that you can be easily found.
Guerilla marketing techniques are often some of the weirder ones in the biz, but they can be very effective if done correctly. The great thing about these is that people often take photos of the campaign and share them online. These can also include some really creative billboard designs. Some guerilla marketing ideas have become viral sensations, and it’s often as simple as a stencil spray-painted on the concrete, or a well-placed poster or sticker. Check out some of these campaigns to get inspired.
Although it might sound unusual, it’s possible to combine these two marketing techniques. If you have enough followers on Instagram or Twitter, you could post a picture – no matter if you sell T-shirts or provide rental bikes – and ask people to caption the image. The best caption could win a prize (something small) and the person will have to pick it up in the store. This engages people online and gets them to visit the business in person.
Sure, Cape Cod has its fair share of entertainment, but people here are always looking for something new and fun to try! Host a workshop on whatever it is your business specializes in, from photography tips to baking to sewing! Get people interested in a new hobby and they’ll naturally connect your small business as the starting point. For cafes or bars, you could also host fun events like a bingo night or a quiz. Think of something that gets people through the door.