The Phantom Cyclist
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Wonders of the Cape Cod Bike Trails 10
The purpose of this series is to give you a look at some of the remarkable sites along - or near - the Cape Cod Bike Trails. They're a part of the rich history and charm of Cape Cod not recorded in the works of H. D. Thoreau, Joseph Lincoln, Henry Beston, Mary Higgins Clark, Robert Finch or Robert Crais. By reading about them, I hope you will gain a closer, more imtimate and meaningful appreciation of this unique little island paradise, as you pedal merrily along its bike trails.
The Wedding Cake Factory, Sandwich.
Before I tell you the story of the Wedding Cake Factory, I would be remiss if I didn't include something about the original tenant of the building - the Mama Nickerson's Vulcanized Cod Fish Ball Company. It was founded by three local fishermen, members of a respected old Cape Cod family, just returned from WWII. They revamped a 'secret' breading compound, originally developed by them and applied to flak jackets, which greatly improved their protective qualities.
This "bread of life" compound gave the cod fish balls an extraordinary chewy texture. It proved to be a Godsend for local residents, because of food shortages and rationing called for by the Government, which were still in effect. People could pop one or two of these 'springy' delights into their mouth - and get more chewing satisfaction than they would from a complete meal with side orders of potatoes and vegetables. They were soon on the school lunch program, where they saved thousands of dollars each year. Dentists even began to recommended them for preventing cavities - without having to ingest large quantities of dangerous fluoride.
For half a generation, the building sported the famous advertising slogan, "Mama Nickerson's Vulcanized Cod Fish Balls - Mmmmm, Chewy!" It became a local tradition, when passing by the factory, to make visible chewing motions, rub one's tummy and say, "Mmmmm, Chewy!"
The company bounced along very nicely - even through the Korean war years - until, in 1960, a bid was tendered by the Goodyear Tire & Rubber Company. At first, the offer was turned down, but Goodyear then promised the owners that they could continue to run the plant and keep all the employees. Shortly after the deal was signed, Goodyear fired everyone and set up new machinery in the factory, where they proceeded to manufacture basketballs and golf balls - using the patented 'secret' breaded coating. After 1 year the factory machinery was moved to Ohio and the building left vacant.
Today, both the NBA and ABA use basketballs manufactured with the original Mama Nickerson's coating. They are emblazoned with the phrases, "Bounce this!", "Bounce What?" and "Yo Mama!" The golf balls, with the quaint, fishy sounding name of Super Max-Fry, were outlawed by the PGA in 2004 - but are still allowed in use on non-PGA courses and in some Country Club tournaments.
The Nickerson brothers, feeling very let down by the corporate 'fibbing', decided to approach entrepreneurship once again. Their first idea of Frozen Cod on a Stick - a treat developed for the summer tourist crowd - fell flat as a flounder. But their next idea was an absolute gem! Using their collective minds they developed what has become famous around the world: The Oyster-Stuffed wedding cake.
To convey the happy and festive spirit of a wedding, the outside of the factory building was painted to resemble a wedding cake surrounded by oysters. Cartoon balloons were drawn overhead and filled with cheeky phrases like: "I'll be waiting in the bed for you," "Honey, we're going to have a little oyster," "I love it when you irritate me!"…and the like.
The client list read like a "Who's Who" of celebrities: From Jacky Gleason and Jackie Kennedy Onasis (ordered twice), to Mick Jagger, Johnny Carson, Grace Kelly, Ringo Starr, Paul McCartney, Dr. Timothy Leary (with the first and only LSD laced oyster cake) Brad Pitt, Gwenyth Paltrow, Cate Blanchett, Johnny Depp - and many others too numerous to mention in an article of this size.
The biggest repeat customer was Elizabeth Taylor, followed by Zsa Zsa Gabor in a closely contested race. Some Hollywood historians say they both acquired and shed husbands at a fanatical pace - just to have another 'go' at these wonderful wedding cakes.
Today, the Wedding Cake Factory sits idle; the victim of too many back-to-back seasons of red tide, coupled with unfair international fishing rules. Its once happily painted exterior has been given a coat of sky blue and gray, signifying more of a weather condition than a place that once dispensed joy to newly married couples.
Perhaps, one day when the 'powers that be' remember who they are sworn to represent, the fishing rules will change for the better - and the Wedding Cake Factory will spring to life again - manufacturing their mouth-watering, libido-enhancing treats for all newlyweds and their wedding guests to enjoy.
-- The Phantom Cyclist
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About This Blog
Robert Whitworth is a Connecticut native who moved to Cape Cod with his wife June in 2001. He is a 22-year veteran of Madison Avenue, and was elected to Who's Who in Advertising and Who's Who of Emerging Leaders in America.
He now works as marketing sales coodinator for Riverside Technologies International/Cooler Corporation of America. He also has a side business writing catalogs under the name of The Catalog Pro.
He is an avid cyclist, whose longest trek was from Southport, CT to Montreal, Canada -- and back. During that bike trip he had 2 'century days' (109 miles and 114 miles) - and only 1 flat tire. Robert and his wife have spent many vacations in Europe, where cycling is a passion - and cycling to work is the preferred mode of transportation in cities.
Robert's wife and cycling partner, June, is an image editor and researcher who also runs an image agency called Prints George Image Bank. Robert and June prefer living and working on Cape Cod more than any place else on earth. Visit Robert's website here.
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