Frugal Internet Marketing

A frugal small business owner's resource for practical, affordable, and understandable Internet marketing solutions.

Archives for: March 2011

Internet marketing workshop re-tooled for 2011

by Julie Brooks

  • 7 spots left at this Friday's workshop - click here to register.
  • Over 250 local businesses have taken this workshop.
  • Complete details about curriculum here.


The next  Doing More with Less: An Internet Marketing Workshop for Small Businesses is this Friday, March 18th, from 9 am - 12 pm.     The curriculum has been aligned for 2011 to reflect the changes which have taken place since I first started doing this workshop nearly a year and a half ago.     These workshops are a great way to get a personalized Internet marketing plan for your business as well as network with other business professionals. 


Changes for 2011

Optimizing a business website for organic search is really a topic best explored in a separate 2-hour workshop which is going to be scheduled soon.    So in Doing More with Less, we will spend less time on this topic, so that at least the attendees will learn what organic SEO is and learn the 5 basic best practices.  Sometimes this is all that's needed for a business to go from not showing up in search results to showing up on the first page for some search terms.  Often, it's not.  

Social media marketing is going to be featured more in the 2011's IM workshop, mainly because Facebook has drastically changed its policies and implemented a host of new features and functionality since last year.  

 


Workshop can be customized and done for other organizations on-site or at eCape's office

 If you would like me to run  a workshop for your organization or business, please contact me.     I can do any of the following:

  • the standard three hour-workshop for multiple businesses
  • a condensed two-hour version for members of a single organization
  • two-hour workshops focusing on specific topics, including:  search engine optimization, email marketing using Constant Contact, social media marketing, and local search optimization

 

Julie Brooks, CEO, eCape, Inc. About Julie Brooks:  This workshop is presented and facilitated by Julie Brooks, CEO of eCape, Inc., a  South Dennis-based website design and marketing company founded in 1996.   eCape has developed over 300 websites for Cape Cod businesses and is also the operator of several high-traffic portal sites, including CapeCodToday.com, CapeCodTravel.com, and CapeCodKidz.com.

One of one of the Cape's most prominent thought leaders in Internet marketing, Julie is a founding member of the Cape Cod Internet Council, has taught several classes at Geek Girl Camp, and maintains a blog called Frugal Internet Marketing.

She is certified as a Trained Presenter by Constant Contact. 

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Please see the archives menu on the right for access to older articles in this column.

About

Edited by Julie Brooks, CEO of eCape Inc., your one-stop shop for all your Internet marketing needs.   I'd like to share the knowledge of local tech and marketing writers as well as my own experiences in the land of Internet marketing, with small business owners on Cape Cod and beyond. 

The national and local economies are undergoing a fierce transformation.  To survive, small business owners must get lean and mean while getting more business.    Internet marketing is one way to get more customers while spending little or nothing. 

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