They're gonna need a bigger sticker

Excuse the take-off on Captain Quint in "Jaws", "You're going to need a bigger boat", but Truro has found a way to turn peril into publicity and profit with a shark on this year's beach sticker
Will Truro's new beach sticker get the town more visitors this year or scare them away?

All ink is good ink

Truro gets tons of publicity because of the new beach sticker

Excuse the take-off on Captain Quint in "Jaws", "You're going to need a bigger boat", but Truro has found a way to turn peril into publicity and profit.

The town figures that if you yell barracuda, everybody says, "Huh? What?" But yell shark, you'll have a panic on your hands on the Fourth of July.

Happily in this case the panicked people are visitors flashing Gold American Express cards. According to the Cape Cod Times, when the director of the town's recreation and beach department Kelly Clark expressed a negative opinion about the 2013 "Shark Stickers", the board basically told Clark to lighten up.

Surrounded by saltwater bearing sharks

It's useful to remember that if you watch "Jaws" backwards; it becomes a movie about a shark that throws up so many people that they have to open a beach.

The town of Truro is long and thin, less than two miles in some parts between the Atlantic and Cape Cod Bay. The east side is open ocean (sharky) and west side is Cape Cod Bay (not so sharky).

So, basically almost all the edges of the town are beach. The definition of the word "beach" is a place where you can drive to and that has a parking lot, with public access to the water, ie. a "beach".

Read the comments on FARK here.

See all of Truro's beaches here

Read the Cape Cod Times story here.


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