Would require five key disclosures...
State Rep. Randy Hunt (R-Sandwich)
From State Rep. Randy Hunt (R-Sandwich):
I’ll be filing a bill tomorrow called “An Act to promote truth in advertising relative to internet access plans.”
This bill has its genesis in the $175 million settlement reached by the New York State attorney general against Charter Communication in December 2018. In a nutshell, the AG held Charter accountable for its ads for internet service claiming speeds that subscribers never experienced.
I have taken the five sections of the settlement related to misleading marketing to craft this truth-in-advertising law.
- ISPs must disclose factors that affect internet speeds in all advertising.
- ISPs must substantiate that at least 80% of their subscribers are receiving, at minimum, the highest advertised speed and that those who are not receive corrective actions.
- Advertising cannot include any unsubstantiated claims relative to speed, reliability, and availability of the promised speed over WiFi.
- Equipment provided to, or recommended for purchase by, subscribers is capable of delivering promised speeds.
- Sales and customer service personnel must be trained to inform subscribers about the factors that affect internet speed and an ISP must maintain a video on its website which includes that information.
Violations of this law will be enforced by the attorney general under the authority provided in Chapter 93A, the Massachusetts Consumer Protection Law.