FALMOUTH, Mass. - Cape Clasp, a purpose-driven brand on a mission to #makewaves for marine life, is tackling the growing issue with ocean plastic with its release ofTikós, a new line of 100% recycled ocean plastic cuffs.
Each bracelet removes the equivalent of 100 plastic bottles from the ocean and is packaged in 100% recycled materials. Tikós is available in two sizes and four different colors, each with a specific challenge shaped to reduce the wearer’s plastic use:
A growing awareness around harmful ocean plastic has consumers demanding brands do more to protect our waters, and for good reason: there are an estimated 150 million metric tons of plastic currently floating in our oceans, a number that will only continue to increase.
“Creating a new market for ocean plastic will drive its removal, but that won’t be enough to protect marine life,” says Patrick Clarke, founder of Cape Clasp. “No matter how much plastic we remove from the water, there will always be more flowing in unless we change our habits.”
“We want Tikós to turn the tide on ocean plastic. We’re challenging our customers to use recyclable bags, stop using plastic straws, pick up trash at the beach, and switch to reusable cups and bottles when ordering drinks, and our cuffs will serve as a daily reminder to do just that. If we all commit to these small changes, we can make a remarkable impact.”
Learn more about Tikós and pick your challenge at tikos.com.
ABOUT CAPE CLASP
Cape Clasp is a purpose-driven brand on a mission to #makewaves for marine life. 15% of profits from our jewelry and apparel designs are donated to related non-profit organizations that share our passion for the ocean. Cape Clasp was founded in Falmouth, Mass. in 2013 and has offices on Cape Cod and Boston. Learn more about Cape Clasp at www.capeclasp.com.